DVD Production

As an example of the all-in service we provide for DVD Production, the Clozaril® information pack for pharmaceutical company Novartis is a prime example. It shows the end-to-end service provided from pre-production planning through the production shoot itself to the packaging design and duplication.

One Productions was commissioned to develop a 15 minute Patient Information Video communicating personal experiences and professional advice for the purposes of informing, explaining and reassuring new clients of the Clozaril® treatment.

Novartis is a leading drugs company in the areas of research and development of new anti-psychotic drugs for use in the treatment of schizophrenia and other mental illnesses. The essential element of this Novartis video was securing the right tone in order to assure the viewers with a sense of trust in the medication and assuaging all doubts ahead of the commencement of treatment.

An approachable but frank representation was necessary to allow the viewer identify with the content of the video. The video recalls situations experienced by individuals in the medical profession, doctors and consultants, who are involved day to day with their patients helping and healing.

Simultaneously, a clinical perspective had to be represented exhibiting their professionalism, their commitment to research and their dedication. The associated collateral equally expressed this perspective using accurate and honest information that resulted in a sincere and professional suite of material.